Chermayeff & Geismar & Haviv

Graphic Designers work together with the client to create a logo that captures the idea they want to show in a few letters or in an image. There are so many logos out there but there are only a few that work well and are well known. The designers Ivan Chermayeff and Tom Geismar are great designers and one of the few designers that have accomplished many well-known logos. They have a firm in New York called Chermayeff & Geismar & Haviv; Sagi Haviv became their partner in 2003. Some of the logos they have done are for Chase, MOCA, Mobil, PBS, Showtime, NBC, and many more.

The logo that stood out to me was the MOCA because it creative and interesting. Though its just geometric shapes it has meaning in this case they are the foundation of the letters. In Typography when you work on the letter M you use the square to help you design the letter. The same thing applies for the letter A which is the triangle and the O which is circular. As you can tell you can make a comparison between the shapes and letters. The C is the only one without a shape in the design because you already have the O. The letter C and the letter O resemble each other which is why they might have chosen not to give it a shape like the others. It would not work as well as it is now and it would not make much sense either. As it is now works really well and it is inventive that they used the base of the letters to make the logo for the museum. It also goes really well with it because the museum is called Museum of Contemporary Art which is where they have current pieces of art. The logo is modern, creative, and most of all recognizable.